B.A.Y.A. Pop-Up Shop at the Green Tree Mall
B.A.Y.A. Pop-Up Shop at the Green Tree Mall
Shopping Center Shines a Light on the Popularity of the ‘Buy Local’ Concept,
Highlights Success of B.A.Y. A. Pop-Up Entrepreneurs Program
Clarksville, Indiana— July 13, 2021 — we are excited to announce that B.A.Y.A. Center will be collaborating with Green Tree Mall on BAYA “Girl Love Yourself” Empowerment Camp!! An entrepreneur's program includes creating their own Pop-Up Shop display for their created business. On Wednesday, July 13, between 12:00 and 5:00 pm the BAYA Girls will display and sell (CASH ONLY) their merchandise at the Green Tree Mall at the center court.
On Wednesday, June 29th, Hilary Habermel, Manager, Local Leasing and Brand Development, and Diane Brewer, Marketing Assistant, presented guidelines to the girls on ‘how to make your Pop-Up Shop a success.’
“I believe there are 7 steps to a successful Pop-Up Shop and I’m so excited to share this information with young women who are interested in starting their own business and are ready to take the next step as entrepreneurs,” says Hilary Habermel, Manager, Local Leasing and Brand Development of the shopping center “I feel that if these young women are given the tools, retail space, and encouragement to showcase their businesses they will be able to succeed.“
Each B.A.Y.A Girl’s Pop-Up Shop will translate its brand into, an effective way to design retail space, and sales of merchandise.
“We encourage, inspire, and develop young women to find their inner voice,” said Tanisha (Tish) Frederick, founder of B.A.Y.A. “Since 2014, we have grown from seven young women to over three hundred girls in the Louisville, Kentucky, and Southern Indiana areas.”
In March of 2020, B.A.Y.A. added its first learning center at the Green Tree Mall Plaza. The B.A.Y.A. Center offers weekly empowerment workshops along with yoga, modern dance, tap, art activities, DIY projects, and step classes at no charge.
Pop-Up Shop
‘What is a Pop-Up Shop? A Pop-Up Shop, also referred to as flash retailing, is a trend where a brand randomly opens a sales space for a short amount of time.
The idea of this tactic is to generate interest, create a sense of urgency, and create a fun limited-time event. The pop-ups are usually themed, feature merchandise, and are entirely unique and memorable.
- Pop Up Shop Specific Details:
- Term: typically, 3 days to 3 months.
- Location: high foot traffic area in a mall
- Price: much lower than a traditional store, typically paid upfront.
- Use: launch a new product, generate awareness, move inventory, vet ideas, and increase the ‘cool’ factor.
B.A.Y.A. “Beautiful as You Are”
B.A.Y.A which stands for "Beautiful as you are" was designed to give a safe place to the girls who never fit in and are always looked at as different because they don't go with the crowd or just for girls who want to have a safe place to talk and have fun hanging with other girls. Everyone fits in here! The B.A.Y.A mission is to teach young girls you can be beautiful in their own skin just as you are and give them the tools they need to succeed in everyday life. Empowering young girls to walk in excellence and strive for nothing less than excellence is our goal. For more information, visit bayacorp.org or follow B.A.Y.A. Corp on Facebook and Instagram.
About Green Tree Mall
Green Tree Mall is a 794,000 SF regional shopping center featuring Dillard’s and JCPenney and more than 65 stores and eateries, including American Eagle Outfitters, Bath & Body Works, Books-A-Million, Buckle, At Home, Maurices, Victoria’s Secret, Applebee’s, BC Roosters and Texas Roadhouse. The center is conveniently located at Highway 65 and Lewis & Clark Parkway in Clarksville, Indiana, four miles north of downtown Louisville, Kentucky. For more information, visit greentreemall.com or follow Green Tree Mall on Facebook and Instagram.
Local Leasing
Hilary Habermel
812.399.3995
HHabermel@CentennialRec.com
Media Contacts
Libby Cunningham
News and Tribune
libby.cunningham@newsandtribune.com
