Green Tree Mall launches New E-Commerce Platform
NEWS RELEASE
Green Tree Mall Launches New E-Commerce Platform, Enables Shoppers to Search the Mall Online
Shopping Center Delivers New First-to-Market Digital Platform Ahead of 2022 Spring Shopping Season
Clarksville, IN. – March 17, 2022 – Green Tree Mall, a regional shopping center north of Louisville, KY (http://www.greentreemall.com/), announced today it has launched a new e-commerce platform called “Shop Now!” that will enable its customers to search all products and in-store inventories from select stores in the mall using Green Tree Mall’s new website. Shoppers can then decide if they prefer to use the tool to purchase online, request curbside delivery, or simply pre-plan their in-person visit.
“We are so proud to be able to introduce our revolutionary new Shop Now! platform to our valued customers,” says Chris Cullen, General Manager of the shopping center. “The success of our Retail To Go program launched earlier this year and really showed us that our customers were looking for new ways to shop at Green Tree Mall. With our new Shop Now! platform, we are going to completely transform the ways people can interact with us, giving them the ability to shop or compare retail products at Green Tree Mall around the clock, then complete their purchases online or in-person. Shop Now! makes online product comparisons and shopping easy, seamlessly melding the electronic and in-person shopping experiences people most enjoy while giving them expanded access to the local retailers they know and love.”
According to Green Tree Mall’s owner, Centennial, a real estate investment firm with a national portfolio of shopping, dining, entertainment and mixed-use destinations, the new Shop Now! platform is a first in the U.S. market, created in partnership with Adeptmind, a leading technology company specializing in artificial intelligence and e-commerce applications. Centennial is rolling out Shop Now! on the websites of each of its shopping centers nationwide, including Green Tree Mall, in advance of the spring shopping season. For more information, click here: CentennialREC.com.
“Retail isn’t about brick-and-mortar vs. online shopping,” says Steven Levin, Centennial’s CEO. “It’s about the seamless convergence of these two channels in a way that makes sense for the consumer. That’s what our new Shop Now! platform – and our partnership with Adeptmind – will accomplish.”
The Shop Now! platform is incredibly intuitive and easy to use. There are no apps to download; it’s as simple as visiting the Green Tree Mall website and using the search bar or clicking Shop Now! from the main navigation (https://shopnow.greentreemall.com/) to shop and compare the products of select Green Tree Mall retailers. Shoppers will be able to search for any product they are looking for – “red shoes” for example – and the site will display all the red shoes available from the directory of applicable Green Tree Mall retailers. Visitors can also book services like hair and nail appointments or order food from Green Tree Mall restaurants through the Green Tree Mall website directory. Orders can be placed online, or the platform can simply be used to pre-plan an in-person visit.
The center’s new Shop Now! e-commerce platform will be rolled out in two phases. In Phase 1, once shoppers make their selections, purchases will be completed online via individual retailer transactions at checkout. Based on each individual retailer’s service options, customers will also be given the opportunity to ship their purchases directly to their homes, request curbside delivery, or visit the mall in person to pick them up. Phase 2 of the Shop Now! The platform will include a streamlined single-cart checkout process as well as the addition of same-day delivery. Learn more about what’s coming in Phase 2 of the program here: http://ow.ly/NQoG30rgxoL
About Adeptmind
Adeptmind was founded in 2017 by two former employees of the Microsoft-exited tech startup Maluuba. As a leading AI based, e-commerce product discovery company, Adeptmind uses state-of-the-art active and deep learning techniques to enhance the customer purchasing journey. With offices in Toronto, San Francisco, and Paris, Adeptmind supports more than 400 retailers, shopping centers, and small- to medium businesses with innovative technology in and around the world. To learn more, visit the Adeptmind website at www.adeptmind.ai and follow Adeptmind on LinkedIn.
About Centennial
Centennial is a national owner of major shopping, dining, entertainment, and mixed-use destinations. Rooted in retail since 1997, the company is focused on shaping the evolution of American retail by creating a superior multi-faceted shopping experience. Centennial properties serve not only as a place of commerce but a place of community. For more information, visit CentennialREC.com.
About Green Tree Mall
Conveniently located along Interstate 65 about 5 miles north of Louisville, KY, Green Tree Mall is the only regional shopping center in southern Indiana. Anchored by Dillard’s, JCPenney and At Home, Green Tree Mall is home to a dynamic tenant lineup of more than 60 specialty retailers, services, and restaurants including Texas Roadhouse (founded in Clarksville, Indiana), Bath & Body Works, Buckle, Rue21, Sephora, Victoria’s Secret, PINK, Mrs. & Mr. Cotton Candy Fun Zone, Beyond Vision Barbershop, Planet Fitness (8/22), China Gourmet Express, Auntie Anne’s, and Chicago City Pizza. To learn more, visit the center’s website at www.greentreemall.com or follow Green Tree Mall on Facebook or Instagram.
Media Contacts:
Libby Cunningham
News and Tribune
libby.cunningham@newsandtribune.com
